POCKETS ARE A FEMINIST ISSUE AND SOMETHING WE FEEL VERY PASSIONATE ABOUT!
We are tired of decorative rather than practical clothing, and we, together with our clients are demanding deep and plentiful pockets.
As anyone that has bought women's clothes will know, pockets can be a critical issue and are often inadequately provided if at all. This coupled with the increased waste for no additional functionally transforms this in at an environmental issue as well.
The Assemble Apparel range has been designed to accommodate pockets! PLUS, Assemble pockets are not just some nice afterthought that barely have enough room for spare change, but functional constructions, capable of holding phones and keys.
Pockets are critical in making the wearer feel comfortable in a garment, increasing it’s long term appeal and helping foster the sorts of bonds with the wearer that lead to a long useful garment life.
Pockets do not have to be ugly and ruining a silhouette in no excuse for ignoring them! All designers need to learn to embrace the design challenges associated with pockets and innovate on how to include them effective and will minimal impact.